Surfrider explains Water

Surfrider Foundation, one of this years Smith-Weiss Honorees, sponsored this animated video.
...Watch it now...

from know your
On World Water Day, March 22nd, 2010, the Surfrider Foundation launched The Cycle of Insanity: The Real Story of Water, a video that connects the impacts of our current water management system to coastal issues and offers common sense solutions to illustrate how we can make progress toward sustainability in water and wastewater management.

Access to clean water is a human right. Despite what our decision makers tell us, we're not in a water crisis; our water management system is itself a crisis. The way we manage water not only affects how much water we have in our storage tanks and reservoirs, it impacts the coastline and ocean as well. From sewage discharges to stormwater runoff, how we manage and value water has a direct correlation to the state of our beaches. Can't surf after it rains? Look no further than the streets of your town.

Created through a collaboration of volunteer Surfrider activists, The Cycle of Insanity: The Real Story of Water evolved into a 20-minute video explaining the connection between environmental problems on the coast and our outdated water management system. It explains the problems we face and offers solutions to improve the process and (re)use this precious resource wisely. The myopia of our society leads decision makers to propose and rely on short-term solutions to long-term problems, at the expense of our resources. For example, leaders propose desalination to create the renewable resource of water, but rely on the use of a non-renewable source of energy to do it. Short-sighted thinking led us into this Cycle of Insanity.